CICC at Vinitaly China Roadshow 2025 in Beijing

On September 15th, CICC Chairman Lorenzo Riccardi and Vice Chairman Andrea Croci attended Vinitaly Beijing 2025, part of the Vinitaly China Roadshow.

The event, organized by Veronafiere in collaboration with the ITA–Italian Trade Agency and supported by the Italian Ministry of Foreign Affairs, welcomed the participation of Ambassador of Italy to the P.R.C., H.E. Massimo Ambrosetti, Italian Trade Officer Francesco Pensabene, Veronafiere President Federico Bricolo, CEO Barbara Ferro, and China General Manager Simone Incontro. 

The showcase brought together 31 Italian wine companies, the Consorzio Vini d’Abruzzo, as well as iconic brands such as Grana Padano, Rustichella, and DeLonghi, alongside a dedicated business agenda involving 16 of the leading Asian importers.

CICC’s participation underlined the Chamber’s ongoing commitment to promoting Italian excellence in food and wine, fostering new business opportunities, and strengthening cultural and economic bridges between Italy and China. The presence of leading Italian producers and institutions once again confirmed the interest of the Chinese market in authentic Made in Italy products, as well as the strategic role of CICC in supporting their visibility and expansion.