ITALY at CIIE - 5-10 November 2025 - SHANGHAI

The China-Italy Chamber of Commerce informs that, from November 5th to 10th, the Italian Trade Agency (ITA) Shanghai, together with the Consulate General of Italy in Shanghai, will unveil the Italian pavilion at the China International Import Expo (CIIE) — a poetic exploration of Timeless Italian craftsmanship and contemporary creativity.

Curated by Trendvision Jewellery + Forecasting –Vicenzaoro, under the creative direction of Paola De Luca, and enriched by the immersive artistry of the digital studio d’strict, the pavilion invites visitors into a sensorial journey that bridges past and future, art and technology, craftsmanship and imagination.

Inspired by The Jewellery Trendbook 2026+ and the concept “Co-Creating the Future of Jewellery and Timeless Italian Craftsmanship,” the pavilion celebrates the enduring beauty of Italian artistry — a dialogue between tradition and innovation that continues to inspire the world.

At the heart of it lies the spirit of the Dolce Vita — not as nostalgia, but as a living philosophy of grace, creativity, and connection. Here, Italy’s artistic soul meets the language of light, motion, and storytelling.

Architecturally, the pavilion reinterprets the Palazzo della Civiltà Italiana — the “Square Colosseum” in Rome’s EUR district, a symbol of Italian modernity and cultural vision. With its rational and metaphysical architecture, the “Square Colosseum” has become the background or citation of many films, from Rome, Open City by Rossellini to Antonioni’s The Eclipse, and Eight and a Half by Fellini. Today, the building houses the headquarters of the Maison Fendi.

Reimagined with mirrored arches, the structure of the pavilion becomes a living sculpture — a space where reflection and participation merge, and where visitors co-create their own experience of beauty.

Inside, it presents a constellation of Italian jewellery Maisons and designers — voices of excellence that express emotion, mastery, and vision. Together, they represent the essence of Timeless Italian craftsmanship, blending heritage with contemporary expression.

PARTICIPATING COMPANIES

• ALESSIO BOSCHI–@alessio_boschi_jewels
• AMEDEO SCOGNAMIGLIO–@amedeo_king_of_cameos
• CHANTECLER–@chantecler_official
• CRIVELLI–@crivelliofficial
• DADA ARRIGONI–@dadaarrigoni
• FABIO SALINI–@fabiosalinijewelry
• GIOVANNI RASPINI–@giovanniraspini
• LE SIBILLE–@lesibille
• LUIGINA RECH–@micromosaic_luiginarech
• OFFICINE DI TALENTI PREZIOSI–@officineditalentipreziosi
• PERCOSSI PAPI–@percossipapijewels
• ROBERTO COIN–@roberto_coin

All CICC Members and Friends are invited to visit the Italian Pavilion (booth 6.2A2-03) at CIIE starting from November 5th until November 10th.